The Behavior Shift Blog

Why doing nothing may be shaping your life more than you realize

Why doing nothing may be shaping your life more...

Have you ever stayed with something, not because it’s particularly good, but because changing it just feels like too much work? Or, maybe you haven’t even considered changing it because,...

Why doing nothing may be shaping your life more...

Have you ever stayed with something, not because it’s particularly good, but because changing it just feels like too much work? Or, maybe you haven’t even considered changing it because,...

A hand places poker chips on a casino table, illustrating the psychology of risk, loss aversion, and the tendency to double down after losses.

When Walking Away Feels Like Losing: Why we dou...

Imagine that you owe me $100. I offer you a choice. You can pay me that $100 and settle the debt, or we can flip a coin: Thanks for reading!...

When Walking Away Feels Like Losing: Why we dou...

Imagine that you owe me $100. I offer you a choice. You can pay me that $100 and settle the debt, or we can flip a coin: Thanks for reading!...

A close-up of a worried man holding his face in his hands, illuminated against a dark background with a fearful, uncertain expression. Large text reads, "Loss Aversion: Protecting Us or Holding Us Back?" alongside the Behavior Shift logo.

The Bet Your Brain Doesn’t Want You to Take

Imagine I place a coin on the table and offer you a simple bet. If it lands on heads, I will give you $15. If it lands on tails, you...

The Bet Your Brain Doesn’t Want You to Take

Imagine I place a coin on the table and offer you a simple bet. If it lands on heads, I will give you $15. If it lands on tails, you...

Why Grit Alone Isn’t the Answer: The Willpower Fallacy

Why Grit Alone Isn’t the Answer: The Willpower ...

Most people who struggle to change do not fail because they are lazy, weak, or unserious. They fail because they build their change plan around the most unreliable part of...

Why Grit Alone Isn’t the Answer: The Willpower ...

Most people who struggle to change do not fail because they are lazy, weak, or unserious. They fail because they build their change plan around the most unreliable part of...

How the smallest choices slowly shape of our lives: The Quiet Power of Routine Decisions

How the smallest choices slowly shape of our li...

The smallest decisions may be the ones shaping your life more than you realize. We often think that our life is shaped by the big, dramatic decisions. The career move,...

How the smallest choices slowly shape of our li...

The smallest decisions may be the ones shaping your life more than you realize. We often think that our life is shaped by the big, dramatic decisions. The career move,...

When the Ending Becomes the Headline: The Recency Effect

When the Ending Becomes the Headline: The Recen...

Have you ever walked out of a meeting and thought, “Well, that didn’t go well.” Yet, in retrospect most of the meeting was actually fine? Maybe the first 45 minutes...

When the Ending Becomes the Headline: The Recen...

Have you ever walked out of a meeting and thought, “Well, that didn’t go well.” Yet, in retrospect most of the meeting was actually fine? Maybe the first 45 minutes...