The Behavior Shift Blog

When the Ending Becomes the Headline: The Recency Effect

When the Ending Becomes the Headline: The Recen...

Have you ever walked out of a meeting and thought, “Well, that didn’t go well.” Yet, in retrospect most of the meeting was actually fine? Maybe the first 45 minutes...

When the Ending Becomes the Headline: The Recen...

Have you ever walked out of a meeting and thought, “Well, that didn’t go well.” Yet, in retrospect most of the meeting was actually fine? Maybe the first 45 minutes...

Why “Good Enough” Is Sometimes the Smartest Choice - The Strange Exhaustion of Low-Stakes “Satisficing Decisions”

Why “Good Enough” Is Sometimes the Smartest Cho...

There is a particular kind of decision that should not take much out of us, but somehow does. Where should we go for dinner? Which Airbnb should we book? What...

Why “Good Enough” Is Sometimes the Smartest Cho...

There is a particular kind of decision that should not take much out of us, but somehow does. Where should we go for dinner? Which Airbnb should we book? What...

man in business suit looking stressed with the words navigating high stakes without certainty written on it

When the Stakes Are High and Certainty Doesn't ...

It was January 2024, and my wife and I (Ben) were standing at a crossroad. Within a few short weeks, our lives had changed dramatically. We had adopted a dog...

When the Stakes Are High and Certainty Doesn't ...

It was January 2024, and my wife and I (Ben) were standing at a crossroad. Within a few short weeks, our lives had changed dramatically. We had adopted a dog...

Two overwhelmed people hold their heads in stress while the bold text “Quick Choices, Lasting Consequences” appears on a black background with orange accents and a brain logo

The Most "Dangerous" Decisions Often Feel Urgent

Some decisions arrive politely. They give you time to think, compare options, ask for advice, and sleep on it. “Tricky Decisions,” high impact, low difficulty on the decision quadrant, do...

The Most "Dangerous" Decisions Often Feel Urgent

Some decisions arrive politely. They give you time to think, compare options, ask for advice, and sleep on it. “Tricky Decisions,” high impact, low difficulty on the decision quadrant, do...

The Decision Quadrant: How to Stop Wasting Mental Energy on Low-Impact Decisions

The Decision Quadrant: How to Stop Wasting Ment...

Some decisions deserve a long walk, a spreadsheet, and a brutally honest conversation with someone who knows you well. Others deserve about seven seconds or less. The problem is that...

The Decision Quadrant: How to Stop Wasting Ment...

Some decisions deserve a long walk, a spreadsheet, and a brutally honest conversation with someone who knows you well. Others deserve about seven seconds or less. The problem is that...

The Myth of the Fully Rational Mind

The Myth of the Fully Rational Mind

Most of us like to believe we are thoughtful decision-makers. We like to think that we weigh the evidence, consider all of the options, and make careful choices based on...

The Myth of the Fully Rational Mind

Most of us like to believe we are thoughtful decision-makers. We like to think that we weigh the evidence, consider all of the options, and make careful choices based on...