“Baby Rabbit Builds a Habit is not just playful, it helps young children discover how positive habits are made and gives families a science-inspired tool for building healthy habits together.”
Charles Duhigg
Bestselling author of The Power of Habit and Supercommunicators
PREORDERS OPEN! Baby Rabbit Builds a Habit
Preorders ship on October 13th.

More than a bedtime story...
A story kids love. A tool parents can use.
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Science-Backed
Turn big ideas into little steps.
A playful introduction to building healthy habits for little ones and caregivers alike.
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Interactive
Build a bedtime routine – together.
Kids use the included stickers to create their own personalized bedtime routine.
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Practical
Make the habit stick.
A free downloadable habit tracker gives families a simple way to practice their routine together.
Take a peek inside...
36 pages of bedtime adventure, playful rhymes, and habit-building fun.
“Baby Rabbit Builds a Habit takes the same habit-loop science that helps grown-ups change their routines and makes it small enough for a toddler to hold. The rhymes are fun, the lesson is sneaky, and bedtime gets a little easier for kids and the grown-ups reading along.”
Yael Schonbrun
Clinical psychologist, assistant professor at Brown University, author of Work, Parent, Thrive and Why Don’t You Understand Me?
Meet The Creators
What do you get when a toddler, an elementary-school library aide, a couple of designers, and a PhD come together to create a book? A practical, fun, hand-illustrated introduction into habit science that actually helps.
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Ben Granlund, Author
Ben is the co-founder of Behavior Shift, where he combines design, storytelling, and behavioral science to make complex ideas simple, engaging, and accessible. Inspired by becoming a father, he wrote Baby Rabbit Builds a Habit to help families turn everyday routines into moments of connection, growth, and joy.
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Lynn Granlund, Illustrator
Lynn is an artist and illustrator who spent 21 years as an elementary-school library aide, leading story times and creative art activities for young readers. She brings a lifelong love of children's books to her work.
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Kurt Nelson, PhD, Scientific Editor
Kurt is a behavioral scientist, co-founder of Behavior Shift, and founder of The Lantern Group. He has more than 20 years of experience applying behavioral science to create meaningful and lasting change.
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Alex Belanger, Graphic Designer
Alex brings the visual design and creative direction that helps bring Baby Rabbit's story, activities, and behavioral-science ideas together in a playful, approachable experience.
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Willow Granlund, Ink & Coloring
At just 11 months old, Willow created the hand and finger paintings used to color the characters throughout the book.
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Behavior Shift™
Behavior Shift™ brings applied behavioral science to everyday life through research-backed tools, stories, and experiences designed to help people build better habits and make meaningful personal change.
FAQs
What age is Baby Rabbit Builds a Habit for?
Baby Rabbit Builds a Habit is designed for children ages 2–6. The story, rhymes, illustrations, and activities are designed to be approachable for young children, while giving caregivers simple ways to participate.
Is this just a bedtime story?
It's more than a bedtime story. Children follow Remy Rabbit through a playful bedtime adventure, then can use the included stickers to create their own bedtime routine. Families can also use the free downloadable habit tracker to practice the routine together.
What is the book about?
Remy Rabbit loves bedtime stories,
but getting ready for bed can be difficult. Through a series of small, repeatable steps, Remy discovers how a consistent bedtime routine can make things easier, calmer, and more enjoyable.
What makes Baby Rabbit Builds a Habit different from other bedtime books?
The book combines storytelling,
behavioral science, and hands-on activity. Children get a fun story to enjoy,
while caregivers get practical tools they can use to help create and practice a
bedtime routine together.
What is the sticker activity?
At the end of the book, children
and caregivers can use the included stickers to create their own personalized
bedtime routine. They choose the steps, put them in order, and practice the
routine together.
Does the book teach children about behavioral science?
Yes, but in a very kid-friendly
way. The story introduces the basic idea that small actions, repeated
consistently, can become easier and eventually become habits, without turning
story time into a heavy lesson.
What is the Habit Loop?
The book is inspired by the Habit
Loop, a behavioral model popularized by Charles Duhigg in The Power of Habit.
It describes a simple pattern of Cue → Routine → Reward. Baby Rabbit Builds
a Habit brings that idea to life through Remy's bedtime routine.
Can we use the book to create our own bedtime routine?
Absolutely. That's one of the
purposes of the book. The sticker activity gives families a way to build a
routine that works for their own bedtime, and the downloadable habit tracker
provides a way to practice it over time.
Is there a habit tracker included?
The book includes access to a free
downloadable Baby Rabbit Habit Tracker. Families can use it alongside the story
and sticker activity to practice their bedtime routine.
Is the book hardcover?
Yes. Baby Rabbit Builds a Habit
is a 36-page hardcover book measuring 7.25" × 10.25". The book
features full-color illustrations and a hands-on sticker activity. The retail
price is $19.99.
Who created Baby Rabbit Builds a Habit?
The book was created by
Behavior Shift. Ben Granlund wrote the story, Lynn Granlund illustrated it, and Ben's daughter Willow created the finger
paintings used to color the characters. Kurt Nelson, PhD, served as the book's
scientific editor and Alex Belanger was the book’s graphic designer.
Where can I buy Baby Rabbit Builds a Habit?
The book is available directly
from Behavior Shift and through participating retailers, with availability on
Amazon as well. Reach out to see if it is in a shop near you.