You have goals that you want to achieve, but somehow, you can't find the time, energy, or focus to get them done. They keep getting postponed, delayed, and piling up. It feels like you can't get ahead. That's where having a tool that can help you—not only plan your days better but also provide you with insights into how to effectively set goals, build routines, tap into habits, and make better decisions—can help.
That tool? It's a series of old-fashioned guided daily journals. But these journals have been designed and updated using the best insights from behavioral science to help you overcome the barriers that keep you from achieving your goals. We call these our Brain/Shift Journals.
Why Brain/Shift Works:
Brain/Shift is more than just a journal; it's a scientifically-backed tool that leverages behavioral science insights, personal development techniques, motivational strategies, and psychological insights to help you achieve your goals.
Behavioral Science Insights: Brain/Shift incorporates proven methods from behavioral science to help you understand and change your behavior. These tools are designed to address common obstacles that prevent goal achievement, such as procrastination, lack of focus, and inconsistency.
Personal Development Techniques: Each daily prompt in Brain/Shift is crafted to encourage personal growth. These prompts guide you in setting realistic goals, developing new habits, and staying motivated throughout your journey.
Motivation: Staying motivated can be challenging, especially when faced with setbacks. Brain/Shift includes techniques to keep your motivation high, ensuring you remain committed to your goals.
Psychological Insights: Understanding the psychological aspects of goal setting and achievement is crucial. Brain/Shift incorporates insights from psychology to help you build effective routines, make better decisions, and maintain a positive mindset.
How Brain/Shift Can Help You:
- Identify Keystone Goals: Brain/Shift helps you identify the big, keystone goals that you want to achieve. These are the goals that will have the most significant impact on your life.
- Break Down Goals: Once you've identified your keystone goals, Brain/Shift provides a method to break them down into smaller, manageable chunks. This makes it easier to work on your goals consistently without feeling overwhelmed.
- Weekly Behavioral Science Insights: Each week, you are provided with a behavioral science insight that will help you understand your own behavior and thinking. These insights can help you change your processes and practices to get more out of life and better achieve your goals.
- Weekly Planning: Brain/Shift helps you set up your week with a clear plan. This ensures that you know exactly what you need to do each day to make progress toward your goals.
- Daily Prompts: Each day, Brain/Shift provides unique prompts that incorporate different aspects of behavioral science. These prompts help you focus on the tasks that matter most and make steady progress.
- Consistency: By following the structured journaling process, you ensure that you stay on track and do the work required to achieve your goals. The compounding effects of consistent effort on small tasks lead to significant progress over time.
The Research Behind Brain/Shift:
Creating Brain/Shift involved thousands of hours of research into the science of behavior change and goal achievement. We studied a range of disciplines, including psychology, neuroscience, and behavioral economics, to uncover the most effective strategies for personal development. Here are some of the key insights that informed the design of Brain/Shift:
- Goal Setting Theory: Based on research by Edwin Locke and Gary Latham, we know that specific, challenging goals lead to higher performance than easy or vague goals. Brain/Shift helps you set clear, ambitious goals that push you to excel.
- Habit Formation: Insights from Charles Duhigg’s work on habits reveal how cue-routine-reward cycles can be harnessed to create lasting behavioral change. Brain/Shift incorporates prompts to help you establish new, positive routines.
- Self-Determination Theory: Developed by Edward Deci and Richard Ryan, this theory emphasizes the importance of autonomy, competence, and relatedness in achieving intrinsic motivation. Brain/Shift is designed to foster these elements, making your journey toward your goals more fulfilling and self-sustaining.
- Mindfulness and Self-Reflection: Research shows that regular self-reflection and mindfulness practices can enhance self-awareness and emotional regulation. Brain/Shift includes prompts that encourage you to reflect on your progress and stay mindful of your experiences.